It still amazes me in this day and age, that there are still some business owners out there who don’t understand why every business needs a website! A business’s online presence can have a massive impact on its success. In fact I’d go as far as to say that your online presence can make or break your business.
I understand that some business owners might be hesitant to get online. Not everyone is tech-savvy or understands how to manage a website. Concerns about the cost implications of developing and maintaining a website can also be a factor.
But every business needs a website as it’s a fact that most potential customers will check out a businesses online presence and credibility prior to making a purchase. It’s therefore vitally important that any business has a good website which is optimised and regularly updated!
Many potential customers will question the legitimacy of a business if they don’t have a website. Just as in years gone by customers gleaned confidence from visiting a physical store, customer expect to see a business’s ‘shop frontage’ these days in the form of a website.
A business website is your chance to stand out from your competitors – especially in a crowded marketplace. Your website should stand out because it looks professional and clearly communicates information to potential customers. It is also a great opportunity to showcase your work or previous projects. Shy away from using ‘stock’ images and try to use your own photographs as this demonstrates that you are proud of the work you do.
Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Every business needs a website in order to share its knowledge and expertise which can quickly establish a business as a leader in their industry – if you’re prepared to put the time and effort into departing that knowledge to your audience, of course!!
2. Getting noticed on-line
There’s no doubt about it, the first place anyone looks these days when they need anything is good old Google (other search engines are available!).
Every business needs a website which is going to be found on-line. Once SEO-optimized, your website should show up in Google’s search results. This means that people searching for your product or service is likely to come across your website giving you an opportunity impress your customer and hopefully increase your sales.
If you’re looking for other cost effective ways to market your business check out our blog post on ways to market your business for free.
3. Improve the customer experience
Another reason every business needs a website is to improve the customer experience.
Your website should contain essential business information such as your opening hours and contact information.
Your website can also contain a ‘frequently asked questions’ section which not only provides useful information, but could cut down on calls to your business with repetitive queries which can be answered on your website. For example if good sometimes need to be returned, details on how to do this on-line will undoubtedly reduce unnecessary calls to your business.
A well designed website can help customers to find useful information easily without calling. There’s no doubt about it – easy access to information can boost the customer experience.
If you feel that contemplating developing a website is causing you anxiety and stress, then contact me today. You can book a deep dive business mentoring discovery session with me to see how mentoring can help you develop website content which will get your business moving.